OUR BLOG

01 Aug 2016

Snapchat Marketing: 20 Entrepreneurs and Brands You Need to Follow

Do you use Snapchat?

It’s becoming one of the biggest platforms out there. In fact, it recently passed Twitter, with over 150 million daily users.

Snapchat gives you an opportunity to connect with your audience on a deeper level than other platforms. If you can use it effectively, the sky is the limit.

The problem? Most entrepreneurs and brands don’t know how to use it well. But we’d like to help you stand out on Snapchat.

The first step is to see which brands and entrepreneurs are doing it right. That way, you have a crystal clear picture of what a great Snapchat account looks like.

So today, we’ve laid out 20 entrepreneurs and brands you need to follow on Snapchat!

1. Gary Vaynerchuk (garyvee)

If you’ve studied and tried to succeed with social media, you’ve most likely heard of Gary Vaynerchuk. He’s been crushing it on social media for years, and teaching others how to follow in his footsteps.

He dishes out hard-hitting, motivational advice on his Snapchat. He encourages others to take on entrepreneurship, and also offers tons of valuable marketing advice.

2. Tai Lopez (tailopez1)

Tai Lopez is probably my favorite follow on Snapchat. He frequently hangs with experts in different areas of business, fitness, health, etc. and he has them give you tips through his snaps.

Plus, he dishes out awesome advice constantly. From great quotes, to high quality books, and more. He lives quite the full life, and it’s interesting and inspiring to watch. You won’t regret this follow.

As an added bonus, he frequently runs contests through his Snapchat. For example, if you screenshot a snap, reply, etc. he gives you chances to win a free car, get gift certificates, and more.

3. Garry Tan (garrytan)

Garry is a partner at Y combinatory (there are a few on this list). When you dive into his snaps, you’ll see tons of travel, adventure, and startup tips.

He gives great advice, and also shows you the importance of family in the life of an entrepreneur.

4. Justin Wu (hackapreneur

Ever wondered what life is like during the early stages of a startup? Justin provides great insight into this through his snap stories. You’ll also learn some killer marketing and growth strategies, as well as awesome events happening in the Silicon Valley area.

5. HubSpot (hubspotinc)

Hubspot uses their channel to showcase their company culture, educate their audience in a fun way, and even occasionally do some recruiting!

By giving an inside look at their culture, they make it easier to find potential superstars to come and work for them.

Plus, you can be sure they’ve tested just about every aspect of their snap stories – so you can be confident that they’re doing what works.

6. Amazon (amazon)

Amazon uses its Snapchat to share gift ideas, deals, and even give movie previews. They do it in a very creative way as well.

Recently, their Snapchat showcased two people dressed as “Angry Birds” and giving life tips. It was all part of the preview for the Angry Birds movie that got released through Amazon video.

The snap story ends with a strong call to action to check out the movie.

7. DJ Khaled (djkhaled305)

DJ Khaled has become one of the most popular people on Snapchat. He uses it to communicate with his audience, announce meetups and events, and give you a behind the scenes look at his music.

His takes are often hilarious. There’s a reason why he’s become one of the biggest Snapchatters out there.

8. Justin Kan (justinkan)

Justin is known for founding Twitch, which was acquired by Amazon for $970 million.

He frequently uses his Snapchat to answer entrepreneurial questions. For example, recently he gave advice to people whose startups have failed.

9. Dan Norris (thedannorris)

Dan Norris is a multifaceted entrepreneur. He’s the author of The 7 Day Startup, where he lays out the blueprint for creating a successful business in a week’s time. What’s more, he’s also the founder of Black Hops Brewing Company, a beer brewing company that’s on the rise in Australia.

His Snapchat is filled with great business advice as well as an inside look at his businesses. It’s a must-watch for every entrepreneur.

10. Daniel DiPiazza (rich20something)

Daniel earned over $24k in month freelancing, which led him to start his blog, Rich20Something. In the time since, his blog has blown up, and he has become quite the influencer.

In his snaps, he guides you through his daily life of running a business, as well as the habits of a successful entrepreneur (i.e. waking early, morning runs on the beach, etc.).

11. The New York Times (thenytimes)

The New York Times uses Snapchat to tell stories, break news, and cover exciting events. For example, they just gave a behind-the-scenes look at the democratic national convention through their Snapchat.

It’s a great example of a brand using Snapchat in a creative, fun, and engaging way.

12. John Lee Dumas (johnleedumas)

John Lee Dumas is the founder of Entrepreneur on Fire. On his Snapchat, he gives you tons of awesome inspirational quotes, breaks them down, and shows you how you can accomplish what you want in business.

His “JLD rants” are money – and they’ll teach you how to speak to your audience in an interesting and compelling way. 

13. Pat Flynn (patflynnspi)

Pat is the founder of Smart Passive Income, where he helps people build businesses and create passive incomes for themselves.

Through his Snapchat, he offers great advice, fun tips, and a behind-the-scenes look at his business and podcast.

14. Jerome Jarre (jeromejarre)

There’s always something interesting and fun going on in Jerome’s snaps. He was the fourth most followed person on Vine before switching over to Snapchat, so he’s knows how to do video well.

He’s created spontaneous meetups on Snapchat, which have led to flashmobs of as many as 5,000 people. By following Jerome, you’ll get a lot of insight into the fun and creative possibilities available with Snapchat.

15. Jake Paul (jakepaul19)

Jake has one of the most entertaining Snapchats out there. It’s filled with pranks and funny videos, as well as a behind-the-scenes look at the life of a social media video celebrity.

When you follow Jake, you’ll stay hip to the latest trends, and you’ll also learn how to infuse a little fun into your snap stories.

16. Alexis Ohanian (alexisohanian)

Alexis is the co-founder of Reddit and also a partner at Y Combinator. Through his Snapchat, he provides interesting investment and tech advice, as well as a behind-the-scenes look at tech entrepreneurs.

17. Birchbox (birchbox)

Birchbox is a subscription beauty box company. They use their Snapchat to engage with their audience, ask questions, and also show a behind the scenes look at their company.

They also use their Snapchat to give their audience and in-depth preview at their beauty boxes.

18. Shopify (shopify)

Shopify is a very active brand on Snapchat. They give daily tips for entrepreneurs, DIY tutorials, and have entrepreneur takeovers.

For example, recently they had a “takeover” by Buffer, where Buffer employees introduced themselves and offered a surprise giveaway.

19. Morgan Brown (morganb180)

Morgan is the COO of Inman News, and he co-authored “Startup Growth Engines: How Today’s Most Successful Startups Unlock Extraordinary Growth”.

His Snapchat is filled with Q&A, marketing tips, and cool events that he attends.

20. Ahna Hendrix! (ahnahendrix)

Yes, our very own Ahna Hendrix! She records awesome snap stories every day – giving you the behind the scenes of her daily life, adventures in yoga, and awesome inspirational advice.

What’s more, she constantly engages her audience by asking great questions and requesting responses. Just by following her, you’ll see how a great Snapchatter does it.

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Follow these Snapchat accounts, watch them daily, and you’ll know exactly how to get the most out of Snapchat!

And if you’d like to see how I do it, you can follow me on Snapchat too! My Snapchat username is Daveprot.

Who are your favorite Snapchat follows? Let us know in the comments below!

Dave Perrotta

Passionate, conversational copy fuels your sales funnel. That’s where Dave can help you. Humorous, serious, or somewhere in between—he gauges each piece of content and figures out the best way to convey a compelling message that makes your prospects want to BUY. He’s an experienced copywriter who specializes in creating sales funnels with high-converting copy, blogging, content creation, high-quality landing pages, and email campaigns. In his free time, he’s writing a book to help guys understand how to pick up women, currently resides in Vietnam, is an undercover rap artist, and can’t get enough of bacon.