What is social media?
Online communities where people gather to engage, read the news, hang out and share pictures, videos, articles, audios and other interactive digital mediums.
What is social media marketing?
It’s the implementation of marketing and advertising into social media communities.
Why do we need social media marketing?
Every business can greatly benefit from social media marketing. There is NO exception.
The benefits of social media marketing vary depending on your business industry, but if you want to meet your target audience or bring in new clientele, they’re online. Period.
Social media marketing is meeting them where they are, developing relationships, building trust and sharing valuable content. And then promoting your product or service.
How long will it take to see results from social media marketing?
Social media marketing is not a short term solution, it is a long term investment. Because of this, we set the expectation that it will take a minimum of 6 months before consistent results occur.
But that varies depending on your industry type. A retail company selling $20 products will convert faster than a private education program that sells $1500 courses.
It takes time to build relationships based on trust and credibility with online audiences before leads turn into sales.
What’s the deal with social media and ROI?
There is no cookie-cutter formula to get magical ROI returns. It takes time, momentum and testing to maximize ROI.
Here’s an excellent video by Gary Vaynerchuk explaining social media and ROI.
If you want to understand the relationship between social media and ROI in 10 minutes, I HIGHLY recommend this video.
It is required reading for our clients and they love it! It imparts the “ah-hah” moment, and they have a better grasp on what social media marketing is.
How can we trust you to represent our brand correctly?
Great question! As efficient social media professionals, it’s necessary to become knowledgable in any industry we represent, so that content creation comes from a natural place.
There is an intensive learning process coupled with questionnaires and meetings for new clients to explain the industry and ensure we get an accurate feel for your brand.
“Putting on the brand” is generally complete within the first two months of service. This is a normal transitional part of hiring a social media agency or professional.
What is the protocol if you post something we don’t agree with?
Clients have total power to delete a post if a piece of content does not agree with the brand or culture.
What is the estimated response time for our social media communities?
We strive to reply in real time in social media communities. But aim for a maximum of 90 minutes during regular business hours and 24 hours during the weekend.
How do you deal with negative feedback or commentary?
Call us crazy, but we see negative feedback as a fantastic opportunity to turn someone into a very loyal fan or follower.
Research consistently shows that some of the most loyal fans come from a negative experience handled in a positive way.
Learn more about that philosophy, “Why I Love Negative Feedback And How To Handle It.”
Why do you post information that has nothing to do with our brand?
Social media platforms don’t exist solely as channels for businesses to promote products and services from, nor is that the marketing philosophy of the ARCH agency.
The social media community is about giving, and if a brand isn’t catering to the audience, then it will not be successful.
This practice includes the 80/20 rule. We share 80% of content deemed valuable to the target audience, and promote 20% of the time.
Learn more on that, “Social Media Marketing Success: Put Yourself in the Shoes of the Consumer.”
Do we need to be concerned about privacy issues with online visibility?
Absolutely not. You should more concerned about NOT being online.
If your business isn’t actively participating online then you give free reign to individuals and communities on the Internet to make assumptions about your business, brand and philosophies.
Social media offers businesses the opportunity to act instead of react.
Social media seems expensive! Why?
Hiring a social media agency or strategist is an investment in your business that should be taken