Everybody wants more dedicated email subscribers.
But a lot of businesses struggle to acquire them. They scrape by, getting a few email subscribers here and there, but in general, they don’t reach the numbers they’d like.
This is usually for a few reasons…
Their website isn’t optimized to convert visitors into email subscribers, and/or they don’t get enough consistent traffic.
Recently I faced the same problem with one of my websites – until I started implementing some of the things I’m about to show you.
Let’s dive in…
1. Get a Non-Spammy Exit Pop-Up
You’ve all seen spammy pop-ups when you visit web pages. Your first instinct is to click away and leave the website.
But the truth is, you actually can have success with the right kind of pop-up. And it can immediately boost your conversion rate and increase your email subscribers There are a few keys to doing this:
- Have it “pop up” when visitors move their mouse to exit the page. Basically, the pop up will show every time a visitor scroll up to hit the back or the “X” button. This is important because it doesn’t interrupt the visitor from reading your content (because they were about to leave anyway) and in doing so, it makes them more likely to opt-in.
- Use software like photoshop to create an eye-catching design
- ONLY have it “pop up” once per day, and only on your actual blog posts. The reasoning here is that you’ll probably already have calls-to-action on your other pages, so the pop up would be overkill
Here is a good example of a high-converting exit pop-up:
If you’re looking for a pop-up software that makes it easy to do all of these things, I highly recommend Ninja Popups. It’s cheap, works well, and I’ve had great success with it.
2. Post Your Content in a Relevant Subreddit
If you haven’t been using Reddit, now is the time to get started. Seriously – you’ve been missing out.
This week alone, I’ve had over 30k visits on one of my websites – with about 90% of that traffic coming through Reddit. It all stemmed from this post:
Since my article was about dating, I searched through relevant “dating” subreddits. The “Seduction” subreddit was the most popular, so I posted my article there. I had two friends upvote it to get the ball rolling…and before I knew it, it was snowballing.
But even when I’ve posted articles that only got a few upvotes, I still received a few thousand extra visitors. This has turned into hundreds of extra subscribers for me – and it can do the same for you.
But if you’re like I was, you might not know the first thing about using Reddit. So here’s how you can get started:
- Go to reddit.com
- Search for a keyword in the upper righthand corner
- Scroll through the list of subreddits and open each of these in a new tab
- Repeat this process until you have about 5-10 subreddits
- Bookmark these subreddits
These will likely be the most relevant subreddits for you to post articles and advice in. Post at least one article per week in these subreddits, and reply to other reddit posts throughout the week and add value to people (always be adding value).
3. Guest Post
Guest posting is a tried and true way to get more traffic back to your blog – and with the right exit pop up optin, you should be able to convert these visitors into subscribers.
Here is a simple way to reach out to influencers and get them to accept your guest post:
- Go to Buzzsumo.com
- Type in the influencer’s website
- Take a screenshot of the top 4 shared articles
It will look something like this:
From there, include the screenshot in an email to the influencer. Explain that these are their most shared posts, and based on these, you’ve come up with three topics that should also perform well with their audience.
This strategy works surprisingly well – and it shows that you’ve taken the time to look through their blog and really think about great potential topics.
Building your email list is a process, and it takes a bit of patience and perseverance. But if you follow the above tips, you should immediately see a big boost in your number of subscribers.