About a year ago, I began seeing problems in the social media marketing industry. As a social media strategist, I was often asked, “How do you find time to do it all?” but when I started back in June 2012, time wasn’t an issue. Sure it was hectic to stay on top of every social […]
Author: Samuel Beckett
WHY AN EMAIL CAMPAIGN IS ESSENTIAL FOR YOUR BUSINESS (AND HOW TO DO IT RIGHT)
It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last year based on a promotional email. If you’re not using email marketing, you’re […]
5 WAYS TO BUILD AWESOME RELATIONSHIPS ON TWITTER
We all have similar socializing skills in kindergarten. We’d walk right up to someone and say, “Hey, I like your shirt! Will you be my friend? We had it down back then. We had no reservations. No hidden agendas. If we wanted something, we asked. We teamed up quickly and helped each other out. It […]
THE NUMBER ONE INGREDIENT FOR SOCIAL MEDIA SUCCESS
Every day I talk to people who want to get in on the social media game. Not everyone is quite sure what it is, but they know it’s a powerful tool in the marketing arsenal, and traditional advertising avenues aren’t yielding much anymore. But once they have a decent grasp on how social media works, […]
4 SECRETS TO A LEAD-GENERATING CONTENT MARKETING STRATEGY
Businesses fail at it every day. They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees). They send irrelevant “newsletters” that add zero value to their prospects and customers. They craft poorly written, boring content that packs less punch than a pillow fight. They hard-sell, when […]
FOCUSED SOCIAL MEDIA MARKETING WITH AHNA HENDRIX (PODCAST)
Social Media Jack-of-all-tradesTwo years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot […]
WHAT GAME OF THRONES CAN TEACH YOU ABOUT EMAIL MARKETING
You’ve built up an email list, and you’ve written out (or at least considered writing out) an email autoresponder sequence. Now, you just have to sit back and watch the conversions roll in, right? Well, not so fast… You quickly realize that you’re not getting the type of open rates you hoped for, and your […]
THINK BEFORE YOU TWEET! HOW TO AVOID MAJOR BRANDING DISASTERS
We’ve all witnessed it happen: A brand spends years building their Twitter following, increasing engagement, and building the trust and loyalty of their customers, and then…it happens! One tweet, one inappropriate photo or one irrational reply to a follower and suddenly the brand finds itself in the midst of a disaster. It is the fear […]
5 EXPERTS REVEAL THE LIVE STREAMING TOOLS THEY CAN’T LIVE WITHOUT
Unless you’ve been hiding under a rock, live streaming has made it’s way into your news, conversations or social media platforms. It’s the newest way to share knowledge, educate, and develop relationships among marketers and business owners alike because it generates the environment that only a face-to-face could garner. It’s real, authentic, and sometimes a […]
ARCH WELCOMES A NEW FACEBOOK SPECIALIST, ADAM MAY
As the CEO of ARCH Digital, I pride myself on bringing together some of the industries best social media marketers to work together for the benefit of our clients. It is with a heavy heart I announce Blake Jamieson is leaving ARCH to focus on his personal brand. The ARCH team is sad to see […]