You’ve built up an email list, and you’ve written out (or at least considered writing out) an email autoresponder sequence. Now, you just have to sit back and watch the conversions roll in, right? Well, not so fast… You quickly realize that you’re not getting the type of open rates you hoped for, and your […]
Author: Samuel Beckett
THINK BEFORE YOU TWEET! HOW TO AVOID MAJOR BRANDING DISASTERS
We’ve all witnessed it happen: A brand spends years building their Twitter following, increasing engagement, and building the trust and loyalty of their customers, and then…it happens! One tweet, one inappropriate photo or one irrational reply to a follower and suddenly the brand finds itself in the midst of a disaster. It is the fear […]
5 EXPERTS REVEAL THE LIVE STREAMING TOOLS THEY CAN’T LIVE WITHOUT
Unless you’ve been hiding under a rock, live streaming has made it’s way into your news, conversations or social media platforms. It’s the newest way to share knowledge, educate, and develop relationships among marketers and business owners alike because it generates the environment that only a face-to-face could garner. It’s real, authentic, and sometimes a […]
ARCH WELCOMES A NEW FACEBOOK SPECIALIST, ADAM MAY
As the CEO of ARCH Digital, I pride myself on bringing together some of the industries best social media marketers to work together for the benefit of our clients. It is with a heavy heart I announce Blake Jamieson is leaving ARCH to focus on his personal brand. The ARCH team is sad to see […]
Everything You Need to Know About Facebook Carousel Ads
No doubt you’ve seen one or two carousel ads in your news feed since Facebook released them last year. You’ve probably seen them more and more on your phones too because in May, Facebook also announced they were opening carousel ads for mobile. Digital marketers rejoiced. Why? Carousel ads have proven to be very effective at driving […]
5 Tips to Write More Compelling Subject Lines
You can have the most compelling, well-written email on the internet… But if the subject line is sub-par, nobody is going to read it. So, if you’re looking to make strides in your email success, subject lines are a great place to start. Of course, the content must also be good – but we’ve talked […]
The Importance of Twitter First Impressions
First impressions matter, a lot. I have always found the line, “He is not the type of guy you will like at first but once you get to know him, you’ll like him,” to be interesting. If I don’t initially like someone, am I really going to take the time to get to know them? […]
ARCH DIGITAL AGENCY NAMED #33 MOST INFLUENTIAL SOCIAL MEDIA BRAND
A new report by Onalytica outlined the top 100 social media influencers and brands. We are THRILLED to report that ARCH was named the 33rd most influential social media brand. In addition, two of our teammates, CEO Ahna Hendrix and Twitter Specialist, KP Kelly are listed in the top 100 social media influencers online. To […]
HOW TO DEAL WITH UPSET CUSTOMERS ON SOCIAL MEDIA
We’ve all dealt with upset customers – those who had a legitimate complaint and those who just want to rant. But I urge you to consider the two as one. Because regardless of which situation it is, both should be handled exactly the same way. Why? Because I’m a big believer that if we have […]
4 TOOLS YOU NEED TO KNOW ABOUT IN FACEBOOK ADS MANAGER
If you build Facebook ads, you’ve likely noticed some BIG changes in Ads Manager in the past months. While most of these changes are cosmetic, it can still be a bit difficult to navigate the new environment if you are not overly familiar with it. However, Facebook has invested some serious time in making Ads […]