You ever feel like you’ve said everything you need to say about a topic? “I’m empty, this is it,” you might think… But the truth is, you probably haven’t even scratched the surface. You see, I run the content side of a few different businesses – and I have to come up with 7-1o blog […]
Author: Samuel Beckett
HOW FACEBOOK’S NEW REACTIONS WILL AFFECT YOUR FACEBOOK ADS
Earlier this week Facebook announced that they are beginning beta testing of “Reactions” in both Spain and Ireland. Reactions are Facebook’s reaction (pun intended) to continued requests by users for a ‘dislike’ button – but with a twist. Reactions are “an extension of the Like button that gives people more ways to share their reaction […]
THE SECURITY OF YOUR TWITTER BRAND IS AT RISK!
Online security is a huge topic right now. Credit card numbers getting stolen. Private email accounts being hacked into. Then you have the security concerns with social media networks, like Snapchat, who recently had a breach of security and 4.5 million photos (you know, those photos they insist disappear) leaked onto a website. These are […]
UPGRADE YOUR WEBSITE FOR OPTIMAL SOCIAL SHARING
I spend a lot of time auditing websites for clients, and geeking out in curious website research. Lately, I’ve noticed how many website make it VERY difficult to share their content or to simply locate where they are on social media networks. What’s even more concerning is that the websites offering the most native content […]
USE FANTASY FOOTBALL ADVICE TO IMPROVE YOUR FACEBOOK ADS
It’s that time of the year when you can’t turn your head without hearing something about Football. With an estimated 41 million people playing Fantasy Sports, Fantasy Football has become the center of many an office discussion over the past eight weeks of the NFL season. Fantasy sports participants spend hours each week analyzing statistics […]
5 LEAD MAGNET IDEAS TO RAPIDLY GROW YOUR EMAIL LIST
Is your email list growing at the rate you’d like it to? If not, it may be due to your lead magnet (or your lack of one). A lead magnet is basically a “bribe” that offers something your reader wants in exchange for their email address. And no – offering a “weekly newsletter” does not […]
HOW TO CREATE AN ENGAGING COMMUNITY ON TWITTER
An empty dance floor is like a Twitter account with no engagement: useless. Twitter can sometimes be like a grade school dance; People standing all around the dance floor. There is a lot of music and side-chatter, but nobody going into the center of the dance floor and engaging. To create an engaging community on […]
HOW TO LIVE STREAM AN EVENT WITH PERISCOPE OR BLAB
Live streaming is ALL the rage these days thanks to the heavy hitters of 2015 like Meerkat, Periscope, and now, Blab. But live streaming is just getting started. The pathways of possibilities with these tools has only begun for marketers and business owners alike, and the best part is that anyone can be successful with it. […]
HOW TO BUILD A THREE STEP FACEBOOK ADS FUNNEL
When you are building your Facebook Ad campaigns, do you have an overarching strategy or do you find yourself creating different ads for different purposes at random? With the proper preparation and three Facebook ads, you can build an automated Facebook Ads funnel that introduces new people to your products, converts them into engaged prospects […]
3 SIMPLE WAYS TO GET MORE EMAIL SUBSCRIBERS RIGHT NOW
Everybody wants more dedicated email subscribers. But a lot of businesses struggle to acquire them. They scrape by, getting a few email subscribers here and there, but in general, they don’t reach the numbers they’d like. This is usually for a few reasons… Their website isn’t optimized to convert visitors into email subscribers, and/or they […]