The New Year is a great time to implement a new Twitter strategy. Here are three tips to help you rock Twitter in 2016. Stop! Stop jumping on bandwagons.Do this. Do that. Don’t do this. Don’t do that. Twitter is full of talking heads (me included) sharing the latest Twitter marketing tips, tricks and trends. […]
Author: Samuel Beckett
3 MUSTS FOR SOCIAL MEDIA IN 2016
Last year, I wrote 3 MUSTS for Social Media in 2015 because everyone writes a “trends for the upcoming year” post, but looking back – I really called it! So why not continue the tradition this year? Making predictions for an upcoming year is a tough call with social media because our industry trends shift […]
HOW TO PROMOTE YOUR MOST POPULAR BLOG CONTENT WITH FACEBOOK ADS
Whether we want to admit it or not, some of our content resonates perfectly with our audience… and some falls short. While it’s vital to continue to develop new content for your website, you should take advantage of content you know works with your audience. In this article, you will learn how you can find […]
7 COPYWRITING HACKS FOR MORE COMPELLING WRITING IN 2016
Copywriting is an art of persuasion. The best copywriters captivate readers and hook them in all the way to the end… no matter how long the blog post, sales page, or email. Whether you’re doing content marketing, or actively trying to sell products or services through your writing, copywriting is key… And that’s especially true […]
OH CROP! TWITTER PHOTO MISTAKES AND HOW TO FIX THEM
Images are important on Social Media, and especially on Twitter. Whether it is your profile photo, your header image, or a photo you are including within a tweet, you want to make sure that your photo is formatted and cropped properly, that you have the rights to use the photo, and that the photo represents […]
4 FREE FACEBOOK RESOURCES SMALL BUSINESSES CAN USE TO MAKE BETTER ADS
If you’re like me, you’re always looking for a new tool or trick to help you make any part of your digital marketing easier and more effective. Fortunately, we are not alone, and Facebook realizes that. Facebook has invested in building a vast library of resources for marketers just like us. These are particularly nice […]
3 ELEMENTS OF A PROFITABLE SALES FUNNEL
Without a profitable funnel, your copywriting and marketing efforts will be mostly wasted. The purpose of a funnel is basically to lead your prospects to a desired action (usually, a sale). Instead of asking them to take a big step right away (like buy an expensive product or service), you take them through smaller steps […]
5 STRATEGIES FOR MORE EFFECTIVE EMAIL CAMPAIGNS
I’ve been doing a lot of experimenting with email campaigns lately. I’ve been able to consistently increase the open rates and the click-through rates almost immediately for new clients, just by employing a few simple strategies. The strategies are basic – and you can use them too. If you use them effectively, you can notice:Improved […]
2 LIES BUSINESS TELL THEMSELVES ABOUT TWITTER
I have managed Twitter and Facebook accounts for a living for over 8 years now. I’ve consulted in a variety of ways with over 100 different companies on either creating or improving their social media marketing strategy. One thing that has always interested me is the number of companies I’ve worked with that are bullish […]
FACEBOOK ANNOUNCES INSTANT ARTICLES PROGRAM
by Guest Blogger, Jennifer EverettOn April 12th during Facebook’s F8 conference, they will open the Instant Articles program to all publishers. That’s right – any size and anywhere in the world. Up to this point, Facebook has been working with a few hundred publishers around the world in order to build an incredibly fast and […]