Gaining more social shares for your content means gaining a wider range of audiences. By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often. Here’s how you do it: Research Trending TopicsIt pays to do your research ahead of […]
Author: Samuel Beckett
HOW TO GET YOUR VIDEOS TO PERFORM IN SEARCH
First of all, always consider the platform before uploading a video. Don’t plan to create an awesome Snapchat story with the intent to upload it to YouTube. The most important thing is to recognize the platform and deliver a product that will be welcomed in the context of that situation, whether it’s Snapchat, Instagram, Vine, […]
SNAPCHAT MARKETING
20 ENTREPRENEURS AND BRANDS YOU NEED TO FOLLOW Do you use Snapchat? It’s becoming one of the biggest platforms out there. In fact, it recently passed Twitter, with over 150 million daily users. Snapchat gives you an opportunity to connect with your audience on a deeper level than other platforms. If you can use it effectively, […]
3 questions for social media platforms
YOU DON’T HAVE TO BE ON EVERY SOCIAL NETWORK!We are all guilty of occasionally suffering from shiny new object syndrome. We see something new and we are inclined to jump off the ship we are on and climb on the bandwagon of the exciting new shiny object. In the world of social media, the shiny […]
INSTAGRAM STORIES
: 6 THINGS YOU NEED TO KNOWI know, I know. Just when you were getting the hang of Snapchat, Instagram has thrown you for a loop. The main draw of Snapchat has been its stories feature – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. […]
HOW TO USE INSTAGRAM STORIES FOR BUSINESS
Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal. The truth is, the inception of IG Stories deeply annoyed me – from a personal standpoint. Snapchat is my favorite social platform, and it was irritating to see immediately that I would need to […]
7 ELEMENTS OF A POWERFUL SNAPCHAT STORY
Snapchat is becoming a more powerful platform by the day, even with the recent rise of Instagram Stories. Recently, we introduced you to some entrepreneurs and brands who are mastering Snapchat marketing. They’re creating highly entertaining and educational Snapchat stories, and finding new ways to engage their audience. But what exactly do these brands and […]
5 PUBLISHING TOOLS FROM FACEBOOK FOR MARKETERS
With 1.44 billion monthly active users, Facebook is the market leader for social networking sites. Yet, while Facebook ads are a great tool to target audiences based on a customized demographic, there are also some free tools that Facebook has recently improved that can be an essential part of an online marketing strategy. Have you […]
ONLINE BELT RETAILER SEES 346% ROI WITH FACEBOOK ADS AND ARCH
The following case study outlines work we completed for our client over a six month period. ARCH Digital Agency works hand in hand with our clients to develop a unique strategy that is tailored to the specific goals of each client. The Client:Andrew Martin creates hand crafted leather belts made from the most exotic skins […]
HOW TO ACCURATELY MEASURE YOUR SOCIAL ROI
Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes on a Facebook post—that they forget those numbers are really meaningless in the grand scheme of things. What good is a Tweet that’s retweeted […]