Author: Samuel Beckett

4 TIPS TO INCREASE YOUR SOCIAL MEDIA SHARES

Gaining more social shares for your content means gaining a wider range of audiences. By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often. Here’s how you do it: Research Trending TopicsIt pays to do your research ahead of […]

HOW TO GET YOUR VIDEOS TO PERFORM IN SEARCH

First of all, always consider the platform before uploading a video. Don’t plan to create an awesome Snapchat story with the intent to upload it to YouTube. The most important thing is to recognize the platform and deliver a product that will be welcomed in the context of that situation, whether it’s Snapchat, Instagram, Vine, […]

SNAPCHAT MARKETING

20 ENTREPRENEURS AND BRANDS YOU NEED TO FOLLOW Do you use Snapchat? It’s becoming one of the biggest platforms out there. In fact, it recently passed Twitter, with over 150 million daily users. Snapchat gives you an opportunity to connect with your audience on a deeper level than other platforms. If you can use it effectively, […]

3 questions for social media platforms

YOU DON’T HAVE TO BE ON EVERY SOCIAL NETWORK!We are all guilty of occasionally suffering from shiny new object syndrome. We see something new and we are inclined to jump off the ship we are on and climb on the bandwagon of the exciting new shiny object. In the world of social media, the shiny […]

INSTAGRAM STORIES

: 6 THINGS YOU NEED TO KNOWI know, I know. Just when you were getting the hang of Snapchat, Instagram has thrown you for a loop. The main draw of Snapchat has been its stories feature – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. […]

HOW TO USE INSTAGRAM STORIES FOR BUSINESS

Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal. The truth is, the inception of IG Stories deeply annoyed me – from a personal standpoint. Snapchat is my favorite social platform, and it was irritating to see immediately that I would need to […]

7 ELEMENTS OF A POWERFUL SNAPCHAT STORY

Snapchat is becoming a more powerful platform by the day, even with the recent rise of Instagram Stories. Recently, we introduced you to some entrepreneurs and brands who are mastering Snapchat marketing. They’re creating highly entertaining and educational Snapchat stories, and finding new ways to engage their audience. But what exactly do these brands and […]

HOW TO ACCURATELY MEASURE YOUR SOCIAL ROI

Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes on a Facebook post—that they forget those numbers are really meaningless in the grand scheme of things. What good is a Tweet that’s retweeted […]