We’ve been talking video a lot recently, with the popularity of Snapchat and the brand new Instagram Stories feature. Pre-recorded videos are one thing. Sure, you have to plan a bit and create good content. But you basically get unlimited do-overs. Don’t like the look of a 10 second Snapchat video? Made a mistake while […]
Author: Samuel Beckett
HOW TO CHOOSE THE BEST HASHTAGS FOR YOUR INSTAGRAM PHOTOS
Tell me if this sounds familiar… You find the perfect photo for Instagram. After adding a filter and using some of the Instagram edits, the picture is ready to go. Excitedly, you post it – ready for a storm of new likes, followers, and praise to come your way. Then? Crickets… What should have been […]
BRAND INCREASES ENGAGEMENT 1,000% AND SALES 161% WITH FACEBOOK AND ARCH [CASE STUDY]
The following case study covers a Facebook business page marketing strategy for a client over an eight month period. ARCH Digital Agency works hand-in-hand with our clients to develop a unique strategy that is tailored to the specific goals of each one. The DisclaimerEvery business is unique. While our general approach and strategy used with […]
HOW TO PARTNER WITH INFLUENCERS ON SNAPCHAT
Do you want to get your Snapchat channel in front of more eyes? How about your product or service? If so, partnering with influencers on Snapchat can be the best way to do it. This allows you to tap into their audience, spread your message, and get more exposure. It can be a game changer […]
HOW TO CREATE A HIGH-CONVERTING INSTAGRAM AD
Instagram is a powerful social media platform. That’s why we’ve been talking about it so much recently. You’ve already learned how to choose the best hashtags for your Instagram photos, as well as how to use Instagram Stories for business. These things are important, and they’ll help you build a thriving and engaged Instagram following. […]
HOW TO PROMOTE YOUR EMAIL LIST VIA FACEBOOK ADS
While it might be the most established channel, it’s no secret to marketers that email marketing is one of the most effective ways to acquire, engage and convert your customers. Year over year, email marketing continues to not only grow, but generate high ROI for marketers. Email offers you a unique opportunity that many channels […]
HOW TO USE INSTAGRAM TO BUILD BUZZ FOR YOUR PRODUCT LAUNCH
Finally, it’s time to launch your product. You’ve done the preparation, you think everything is in place, and you officially launch it. Unfortunately, it doesn’t go as planned. Instead of raving fans and new customers, all you hear is crickets. Your launch performs far below expectations, and you feel like your product is a failure. […]
5 WAYS TO ADVERTISE YOUR BLACK FRIDAY DEALS ON SOCIAL MEDIA
The holiday season is here, and that means one big thing: Black Friday is coming (and so is Cyber Monday). And that means lots of opportunities to get new customers, reel back in past customers, and make your current customers even happier. Heck, Cyber Monday alone saw $3.19 billion in total digital sales! But here’s […]
BLACK FRIDAY emails
With the right social media ads, you can see a big boost to sales on Black Friday and Cyber Monday. But you shouldn’t just be using social media ads to tout your awesome deals. Email marketing is arguably even more powerful. With the right emails, you can drive tons of new revenue over the holiday […]
HOW TO HIRE A SOCIAL MEDIA MANAGER
The importance of the role social media plays in business is growing. That won’t change anytime soon. Businesses know they need social media and that they need quality people to manage their social media. However, many struggle to hire the right person. I would love for you all to hire ARCH Digital Agency, but we […]