Why hire a web development company?

Why Hire a Web Development Company?

When it comes to building a website, it’s important to choose the right partner. Hiring a web development company is the best way to ensure that your website is built correctly and with the latest technologies. In this article, we’ll discuss the benefits of hiring a web development company.

What is a Web Development Company?

A web development company specializes in the design and development of websites. They are experienced in creating websites that are both visually appealing and technically sound. They understand the importance of creating a website that is easy to use and navigate. They also understand the importance of using the latest technologies to ensure that the website is up to date and secure. A web development company will be able to provide you with the necessary tools and resources to create a website that meets your needs.

Benefits of Hiring a Web Development Company

There are many benefits to hiring a web development company. Here are some of the biggest benefits:

  • They understand the latest technologies – Web development companies are up to date on the latest technologies and trends. They are also knowledgeable about the different platforms and frameworks available. This expertise will be invaluable in developing a website that meets your needs.
  • They can build custom solutions – Web development companies can create custom solutions for your website. They can create bespoke solutions that are tailored to your specific needs. This can be beneficial if you have specific requirements or goals for your website.
  • They will save you time – Building a website can be a time-consuming task. Hiring a web development company can save you time and help you get your website up and running quickly. They will be able to handle all of the technical aspects of building a website, which will give you more time to focus on other aspects of your business.
  • They will create a secure website – Security is an essential part of any website. A web development company will be able to ensure that your website is secure, which will help protect your customers’ data and your business. They will also be able to provide support and maintenance to ensure that your website remains secure.
  • They will provide ongoing support – Web development companies will provide ongoing support and maintenance to ensure that your website is running smoothly. This can be beneficial if you need assistance with any technical issues or if you need to make changes to your website.


Hiring a web development company is the best way to ensure that your website is built correctly and with the latest technologies. They will be able to provide you with the necessary tools and resources to create a website that meets your needs. They will also be able to provide you with ongoing support and maintenance to ensure that your website is secure and running smoothly. If you’re looking for a reliable and experienced partner to help you create a website, a web development company is the way to go.

What is the difference between Web Dev and web app?

Headline 1: Understand the Difference between Web Development and Web Applications
Headline 2: Web Development and Web Applications: What’s the Difference?

The world of web development and web applications can be confusing for those just getting started. What is the difference between web development and web applications? Is it possible to combine both? This article aims to answer those questions and help you understand the difference between web development and web applications.

What is Web Development?
Web development is the process of creating and maintaining websites and web applications. It involves a wide range of activities, including coding, design, content creation, and more. Web developers may use a variety of programming languages, such as HTML, CSS, JavaScript, and more, to build websites and web applications. Web developers must have a good understanding of the different web technologies, as well as a clear understanding of the user experience.

What is a Web Application?
A web application is a program or piece of software that runs on a web server. It is typically accessed by users through a web browser, such as Chrome, Firefox, or Safari. Web applications are used to provide users with specific functions, such as online banking, email, and more.

Difference Between Web Development and Web Applications
The main difference between web development and web applications is that web development is focused on the creation of websites, while web applications are focused on providing users with specific functions. Web development involves a wide range of activities, including coding, design, content creation, and more. Web applications are typically accessed by users through a web browser, and they provide users with specific functions, such as online banking, email, and more.

Combining Web Development and Web Applications
It is possible to combine both web development and web applications, although it is important to remember that there are different types of web applications. For example, you can use JavaScript to create a web application that can be accessed by users through a web browser, such as Chrome, Firefox, or Safari. You can also use HTML and CSS to create a website, and then use JavaScript to add interactive elements to the website.

Web development and web applications are two different things. Web development involves a wide range of activities, including coding, design, content creation, and more, while web applications are focused on providing users with specific functions, such as online banking, email, and more. It is possible to combine both web development and web applications, although it is important to remember that there are different types of web applications. Understanding the difference between web development and web applications is essential for those just getting started in the world of web development.

Do web developers make good money?

Do Web Developers Make Good Money?

Many people aspire to become web developers, curious if they can make good money in the field. The answer is a resounding yes, with salaries varying depending on the type of web development, the developer’s skill level, and experience.

Salaries for Web Developers

Web development is a broad field, comprising of many different areas. Front-end developers, for example, focus on the visual side of web development. They are responsible for creating the interface, the look and feel of a website, and most importantly, the user experience. Back-end developers, on the other hand, focus on the back-end of a website, working on databases, server-side programming, and more.

Salaries for web developers vary based on the type of development, skill level, and experience. According to the Bureau of Labor Statistics, the median salary for web developers was $73,760 in 2019. However, the range of salaries can vary significantly, depending on the complexity of the web development project and the amount of experience the developer has.

Front-end developers tend to make slightly less than back-end developers, with an average salary of $68,000. Back-end developers, on the other hand, make an average salary of around $78,000.

Factors That Affect Web Developer Salaries

In addition to the type of web development, there are other factors that can affect a web developer’s salary. Location is one such factor, with web developers in certain areas earning more than others. For example, web developers in New York City tend to make an average salary of around $90,000. Web developers in San Francisco also tend to make more than the national average, with an average salary of $85,000.

The size of the company is another factor that can affect a web developer’s salary. Developers working in large companies typically make more than those working in smaller companies. This is because large companies often have more complex web development projects, and can offer higher salaries to attract the best developers.

Finally, the amount of experience a web developer has can also affect their salary. Developers with more experience tend to make more money than those with less experience. It is also important to note that web development is a highly competitive field, and developers with more experience typically have an advantage over those with less experience.


Overall, web developers can make good money depending on the type of development, skill level, and experience. Location, the size of the company, and the amount of experience can also have an effect on a web developer’s salary. Web development is a highly competitive field, and those with more experience typically have an advantage over those with less experience.

How do I choose a web app development company?

In today’s digital age, web applications have become an essential part of every business. From e-commerce websites to complex web applications, businesses rely on web app development companies to build custom solutions that meet their specific needs. However, choosing the right web app development company can be a daunting task. In this article, we will discuss the factors to consider when selecting a web app development company.

  1. Experience and Expertise

One of the most critical factors to consider when selecting a web app development company is their experience and expertise. You want to work with a company that has a proven track record of delivering high-quality web applications. Look for a company that has experience in building similar applications to the one you require. Ask for examples of their previous work and check their portfolio to ensure that they have the necessary skills and experience to deliver your project successfully.

  1. Technical Skills

Web app development requires a high level of technical expertise. Therefore, it is essential to choose a company that has a team of skilled developers with experience in the latest web development technologies. They should have knowledge of various programming languages, frameworks, and libraries such as ReactJS, AngularJS, NodeJS, and Django, among others. A company with a strong technical team will ensure that your web application is built using the latest technology, is scalable, secure, and can handle a high volume of traffic.

  1. Communication and Collaboration

Web app development is a complex process that requires collaboration between the development team and the client. Therefore, it is essential to choose a company that has excellent communication skills and values collaboration. They should keep you updated on the progress of your project, provide regular reports, and be responsive to your feedback. Choose a company that is willing to work with you to understand your needs and provide solutions that meet your requirements.

  1. Quality Assurance

Quality assurance is a crucial aspect of web app development. You want to choose a company that has a rigorous quality assurance process to ensure that your web application meets the highest standards of quality. They should have a dedicated team of testers who perform thorough testing on all aspects of your web application, including security, usability, and performance.

  1. Cost

The cost of web app development varies depending on the complexity of the project, the technology used, and the scope of work. Therefore, it is essential to choose a company that offers competitive pricing without compromising on the quality of the final product. Be wary of companies that offer significantly lower prices than the market average, as they may not have the necessary skills and experience to deliver a quality product.


Choosing the right web app development company is crucial for the success of your project. Consider factors such as experience, technical skills, communication, quality assurance, and cost when making your selection. Remember to do your research, check the company’s portfolio and testimonials, and ask for references. By following these guidelines, you can find a web app development company that will deliver a high-quality web application that meets your specific needs.


About a year ago, I began seeing problems in the social media marketing industry.

As a social media strategist, I was often asked, “How do you find time to do it all?” but when I started back in June 2012, time wasn’t an issue. Sure it was hectic to stay on top of every social platform, but it was doable.

But that changed.

By the end of 2013, I hit the limit of clients I could take on, I was spending more time maintaining my client’s brands than my own, and the ability to stay up to date on all of the social networks diminished.

Social media changes FAST. Take Facebook – it basically changes on a daily basis, and doesn’t even resemble the social network it was a year ago. It’s a business now – you have to pay to play, and they don’t give away anything for free anymore. And for social professionals, this means you can build a career solely on Facebook Organic Growth or Facebook Ads. They are two completely different avenues – one creative and the other, analytical.

Not that social professionals can’t be both creative and analytical, but as you may (if you’re in the marketing world) or may not (if you’re a biz owner or person on the outside of social media) have noticed, social pros have been branching off this year and choosing to focus on one social network or on one aspect of a social network.

And they’re smart.

Because social media isn’t the little kid it used to be – it’s growing up at a faster pace than we expected. Pinterest is maturing it’s analytics and ad stream, and successful Twitter ad case studies are beginning to pop up everywhere.

For the client, this probably isn’t something that bothers you. But you should be aware because the social media professional you’ve hired may not be staying up to date.

To recap, I’ve watched these changes this year: social professionals niching out, the maturing of the social networks, and the struggle between handling an agency and continuing to offer the best social service.

Bottom line: there just isn’t time for everything.

But along the bumpy road of trying to figure out how to grow my agency, and be honest when promising top notch service came the perfect answer: an agency comprised of specialists. And not just self-proclaimed specialists, people who have already been recognized on their own for being outstanding social media professionals.

I present to you: ARCH Digital Agency, the first social media marketing agency comprised of specialists who work together giving clients The Best while staying educated, relevant, and at the top of their social media game.

If you’re a business owner, this should excite you because you’d be hiring a team of specialists to develop, grow and maintain your online presence for close to what it costs to hire one social professional.

And if you’re a social media professional, then you see the amazing implication such an agency has. Not only are specialists focusing on what they do best, but also doing what they are most passionate about and that’s where synergy occurs.

I am honored and excited to introduce to you: Blake Jamieson, the Facebook Ads Specialist, KP Kelly, Twitter Organic Growth Specialist, and Dave Perrotta, the Copywriting, Sales Funnels and Email Marketing Specialist.

And if you’re wondering what my specialty is, it’s organic growth across all networks. I specialize in content creation, design, relationship development and community growth. I will have my hands in everything because it’s who I am. And now I can do it without feeling the pressure to stay on the very top of everything.

I believe the ARCH Digital Agency model is the new type of social agencies that will emerge because professionals cannot honestly stay on top of every social network, and continue to offer excellent social media marketing.

It’s time to team up, change the way we (social professionals) do business, and honor our word when we offer clients the very best.

And if you’re wondering what ARCH stands for – it’s a combination of my initials and the sole intention to continue growing and shooting UPWARD.

I would LOVE to know what you think about the new ARCH Digital Agency and if you would like to find out more about the Specialists, check out the About page.


It’s the age-old adage of successful internet marketers everywhere…

The money is in the list.

Your email list, that is.

And there are plenty of stats to back it up.

For example, 44% of email recipients made at least one purchase last year based on a promotional email.

If you’re not using email marketing, you’re falling behind the competition. One of the primary reasons email marketing is so crucial is that it allows you to build a relationship with your audience. Most of your prospects won’t be ready to buy or invest in your product or service from the outset—in fact, up to 95% of leads are not ready to talk to a sales rep after their first visit. But, eventually, most of these leads will be ready—you just have to steer them down the path to that eventual sale.

How? A lead nurture email campaign.

Lead nurturing is the process of building relationships with qualified prospects regardless of their stage in the buying cycle, with the goal of earning their business when they are ready.

A typical lead nurture campaign is 5-10 emails sent over 1-2 months. It references the original piece of content that caused the conversion and then has a call-to-action to convert to the next piece of content or offer.

But in order to create a lead nurture campaign, you first need a way to convert your website visitors into leads. In this article, we’ll talk about how to capture leads, segment those leads with email marketing tools, and create the right content to build a relationship with your audience.

How to Capture Email Addresses
When it comes down to it, the only thing a business owner owns is their email list—so capturing addresses is crucial. Lead capture is simply the idea of offering a reason for website visitors to sign up for your email list. This usually comes in the form of a promise of some future type of content in exchange for their email address.

That content is known as a lead magnet. The speed of your list building is directly correlated to the quality of your lead magnet. Subpar, unattractive lead magnet = very few sign-ups. Attractive lead magnet = tons of sign-ups.

So, what are the ingredients of an attractive lead magnet?
Jam-packed with value. Create something insanely useful for your audience. A piece of content they absolutely HAVE to have, and can’t resist clicking on. Avoid the basic “Sign up for free updates,” or “Sign up for the newsletter!” Let’s be honest here—people don’t care about free updates. That’s not enough of an incentive to gain a spot in their inbox. Let’s say you’re a software developer. A good lead magnet might be a PDF titled, “10 Questions You NEED to Ask Before Hiring a Developer”.
Free. Remember, most visitors aren’t ready to buy yet. Free, valuable content induces their emotions and hooks them in.
Clear offer. The lead magnet should be a clear offer that communicates the value readers will receive if they subscribe. And you should over-deliver on that value in your lead magnet.
Good placement. The lead magnet should be clearly visible on your website. Place your lead magnet on the top of your website and/or the upper right hand corner, as well as underneath each piece of your blog content.
Here are some great content options you can use for your lead magnet:
White Paper
Video Course
Free Trial
Segmenting Your Leads
Now that you understand how to create a lead magnet and capture leads, let’s talk about segmenting those leads. Because in order for your lead nurture campaign to be truly successful, you need to send the right message, to the right person, at the right time. Otherwise, your content will be too general to lead your prospects through the sales funnel.

You can segment your email leads with email marketing software that takes into account not just list segments, but also lead data, and trigger events. If you have a smaller business with a lower budget, then email marketing software like Aweber, Mailchimp, or GetResponse may be best. But if your budget is a bit bigger, you can use software that takes more data into account, like Infusionsoft or Salesforce.

There are many ways you can segment your email list. The type of segmentation you use will depend on the type of business you have. Here are some great ways to segment your email list:
Geography. This is especially important if you have a brick-and-mortar business—you don’t want to send in-store offers to out-of-towners.
Buyer Persona. Have you created buyer personas yet? If not, start here. Each persona has different needs and value propositions, and they require different email content for the best click-through and conversion rates.
Stage in the Sales Cycle. Remember, most people aren’t ready to buy from the outset. At the very least, you should segment your leads by those in the top of your sales funnel (just became aware of your product or service and signed up for your list), middle of your sales funnel (they’re evaluation your solution for their need), and the bottom of your sales funnel (almost ready to buy).
Lead Source. A trade show lead is at a different stage than a lead that signed up for a webinar. Vary your messaging by how people were converted into leads.
Building A Relationship Through the Right Messaging
Be Conversational and Personable
People want to interact with people, not companies. Get on their level. Talk to your leads like you’re a friend who absolutely HAS to give them a cool piece of info or advice, or tell them about an amazing offer. You’ve had conversations with customers before—start typing like you speak.
Start the conversation, and encourage them respond to your email and join in. The more engagement you have with leads, the more value you can provide, and the more trust you can build.

Educate and Inform
Educating leads is one of the best ways to shorten the sales cycle. When you educate people, you start to establish yourself as an authority in your field.

Don’t be overly salesy in these emails—but always educate them on a topic that relates to your product or service.

Let’s go back to the developer example. And let’s say you want leads to sign up for your software audit to fix their mobile or web applications. In the first nurture email, you can educate people on possible hazards that can affect applications. You can continue to educate and inform them for a few emails before your discuss your software audit more in-depth.

Specific Calls to Action
Each email should have one clear call to action (CTA). This way, you don’t confuse readers and they can focus on one subject at a time. As a result, they’ll be more likely to take action. Determine the primary action you want readers to take, and model your CTA around this.

At the beginning of your lead nurture sequence, use soft calls to action. For example, simply ask a question (in this case, the CTA is for them to respond), or ask them to follow you on social media. As your lead nurture sequence progresses, amplify the call to action and focus it more on your products and services. For example, in a seven-email lead nurture sequence, you’d want hard calls to action on the final two emails.

A lead nurture email campaign is essential for your business. People buy from people they know, like, and trust—so building a relationship is key. Most of your audience isn’t ready to buy, and they are at different stages of your sales funnel.

With a lead nurture campaign, you can send the right message, to the right person, at the right time, and transition them through your sales funnel to an eventual sale.


Every day I talk to people who want to get in on the social media game.

Not everyone is quite sure what it is, but they know it’s a powerful tool in the marketing arsenal, and traditional advertising avenues aren’t yielding much anymore.

But once they have a decent grasp on how social media works, the number one question is, “What’s the best thing I can do to be successful with social media?”


It’s not glamorous or easy, and it’s definitely intimidating, but consistency is the fastest route to building an online community that likes, trusts, and interacts with you. Which leads to what we all want most – buying.

Let’s break down what consistency provides:

  1. Credibility
    Credibility is everything when it comes to your brand. It’s the integrity of your business and the heartbeat of your sales process. If your brand isn’t credible, then why would people purchase your product or service? Why would they believe in it? Which brings us to..
  2. Trust
    Without trust, you can’t build, develop, or grow successful relationships. And in social media, there’s no reason to partake if you aren’t ready to invest in building solid relationships. Without them, there is no social in social media. But in order for there to be trust, there must be..
  3. Stability
    Stability makes us feel secure and empowers us to make bold decisions. Would you want to have a job or be with a person who isn’t stable? Of course not. So why would you want to buy or invest your time into a business that isn’t stable? I doubt you would. Without stability, we can’t build trust and therefore have no credibility.

These are the three underlying traits of consistency, and they must be used in every aspect of your social media marketing.

But how does that translate?

What consistency looks like in your social media marketing

  1. Posting consistently.
    This is a major problem for the majority of business owners online. Inconsistent posts and updates – one here and one there. I tell my clients, decide how many posts you can commit to every day, and do it. Put it on your calendar, schedule in reminders, and stay on top of it.

The best average of posts vary among the social networks, but even if you commit to the smallest amount, you can build up from there. It’s a new habit, but one that will reap heavy on benefits.

  1. Interacting and engaging consistently.
    This is another biggie I see with business owners – they aren’t spending time interacting with people who comment or RT their content. We must prove to our online audiences that we are ready, willing, and available to them – especially during working hours. Thank people every. single. time. they leave you a comment or share it, even if they are promoting their content on your FB page or tweeting at you. Build appreciation into your brand from the beginning and people will honor it.

In addition, spend time everyday nurturing your online audiences. Ask them questions, share their content, give them feedback or just say hello. The more you show up, they will.

  1. Sticking to your brand personality consistently.
    It’s not always easy for business owners to understand what a “brand voice” is, but this is important to your online audience. For example,

I worked with a nonprofit client for three years steadily building up a rich, diverse, and engaging audience. The organization had some growing pains and couldn’t continue to invest in my services, so I provided them with all the materials I used for the board member who was taking over. I don’t normally do that, but wanted them to be successful.

However, that person spoke completely differently to the audience, shared different content, and eventually squeezed the pulse out of the page. It was devastating to watch.

But it’s a perfect example of what happens when an online audience gets used to being treated one way and the tables turn.

Write out a minimum of 5 adjectives that describe your business, ask yourself how you will handle certain situations – happy, sad, thoughtful, funny, etc. and stick to them. Maintain brand consistency.

  1. Showing up, consistently.
    VERY important. Just like posting and interacting consistently, you’ve got to show up even when there’s nobody there to show up for. And if you’re a newbie on social media, expect it to be that way for a while. You’ve got to prove to the community that your business has what it takes to endure, i.e. consistency.

But if you build it, they will come 😉

  1. Sharing value consistently.
    What we share online says a lot about who we are as individuals and businesses. Have you ever looked at someone’s Facebook account and thought, “Wow – they share all this awesome stuff, they must be an interesting person”? Or maybe the opposite? The same goes for your business.

At ARCH Digital Agency, we put a lot of thought into each and every post that goes out. We post with purpose. And this is an excellent philosophy to incorporate into your own. Think about what you’re posting, will it add value to the audience, will it teach them something, encourage them, or make them laugh?

Use your content to make an impact on people consistently and they will come to you often.

  1. Being consistent across all social mediums.
    Finally, all these principles must be applied across every social network. You might prefer using one more than another, but consistency means being consistent everywhere – not just where you want to.

If you follow these values, I guarantee you will see an enormous change in your social media success.

Commit to your audience and be consistent.

How will you be more consistent today?


Businesses fail at it every day.

They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees).

They send irrelevant “newsletters” that add zero value to their prospects and customers.

They craft poorly written, boring content that packs less punch than a pillow fight.

They hard-sell, when they should educate.

What are they failing at?

Content marketing.

In a world where traditional marketing is less effective, and people’s attention spans are shorter than ever, smart marketers understand that content marketing is crucial for generating new leads and gaining customers.

But what exactly is content marketing anyway?

Here’s how the Content Marketing Institute defines it:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The keyword here? Valuable.

That’s where many businesses go wrong. They either don’t have a content marketing strategy, or, if they do, it’s seriously lacking value.

You might be one of those businesses—but that’s okay. After you read this article, you’ll have the tools and knowledge you need to craft and execute a lead-generating content marketing strategy.

Before we go any further, let’s list out some of the most common types of content marketing:

eBooks and regular Books
There’s a good chance you’ve consumed all of these types of content. And if the content was good, you gained respect and trust in the source of the content.

Which leads us to the even more important question: WHY is content marketing important for your business?

It helps you speak to your audience at different stages of the buying cycle, take their hand, and lead them further down the buying cycle until an eventual purchase.

The four stages of the buying cycle are 1) awareness, 2) research, 3) consideration, and 4) buy.

Content marketing taps into the first two stages by raising awareness (letting customers know that there is a solution to their problem), and educating customers about a product or service they’ve never considered before.

Here’s the bottom line: it’s time to do content marketing right—and stop letting leads slip through your fingers.

Here are 4 secrets to a lead-generating content marketing strategy:

  1. Add Value
    I’ve mentioned it before. It’s the biggest reason why businesses fail with content marketing. They don’t understand how to add value.

How can you add value? Figure out your customer’s problems, and help solve them.

Every piece of content you create should have a clear and direct benefit to your customer.

Let’s get really meta for a second. This post is part of ARCH’s content marketing strategy. Our audience (you) is interested in growing their businesses through social media and content marketing. And that’s the service we provide.

Through blog posts like this one, we help you solve a nagging problem, while also exhibiting our expertise in the area. It’s a win-win for everybody.

Here’s another example: Let’s say you have a software product that helps businesses with their email marketing. You can create content around that value proposition. Some good content ideas would be: “How to generate revenue from your email marketing;” “5 dirty little secrets to rapidly grow your email list;” etc.

There’s a little trick to this that can put your content marketing on steroids. We’ll get to that in a minute though.

  1. Define Your Purpose
    Stop creating content for the sake of creating content. Every single word you write should be purposeful.

And that purpose? Well, for 99% of companies, it should be to get the reader’s email address.

An email campaign is essential for your business. It allows you to connect and build a relationship with your audience. Most website visitors won’t be ready to buy the first time they go to your site. But you can nurture and transform them into buyers with an effective set of emails.

There should be an email opt-in on every page. Your content should entice readers to enter their email address and sign up for your list.

  1. Reframe Your Product or Service in Your Reader’s Mind
    Remember that little content marketing trick we mentioned before? Here it is.

The best content adds value and reframes your product or service in your reader’s mind. It makes your readers stop thinking of your product or service as a “cost,” and start thinking about it as an investment.

How do you do this?

First, identify the benefits that your customer gets when they successfully use your product or service.

Let’s go back to the email-marketing example. Here, the main benefit is a profitable email list (i.e. make more money).

Then, create content around what they can do to gain that benefit (i.e. “How to Generate More Revenue from Your Email List”).

Finally, highlight your product or service as the solution, AKA the “how” that will make it easiest to get that benefit.

So, you could include a call to action like, “Are you ready to create a profitable email list? Sign up below to start your free trial of [software name].”

Side note: you don’t necessarily need to explicitly highlight your product or service in every piece of content. Your value proposition should be fairly obvious, so that when your reader thinks, “Wow, I do want to create a profitable email list [i.e. solve a problem or experience a benefit],” your website itself presents it as an obvious solution.

  1. Be Consistent
    Consistency is the glue that holds your content marketing strategy together. If you blog once in a while, send out an email every few weeks, or podcast randomly, you’ll completely drain the content of it’s potential.

You want to be the go-to resource for your audience. In order to do that, you NEED to be consistent. Post a blog on the same day every week, send out timely emails, always add value.

Your audience should expect that they can come to your for awesome content, expertise, and to help blast through their pain points.

You have two choices. You can be an average business, and publish mediocre content that bores your readers and does nothing but sit there, purposelessly on your website.


You can use these secrets to craft and execute an awesome content marketing strategy that transforms your business into a lead-generating machine.

Either way, the writing is on the wall. Businesses that take content marketing seriously are the ones who will thrive…and those that don’t will ultimately fail.


Social Media Jack-of-all-trades
Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave.

According to Ahna, social media is becoming very deep. When she started only a few years ago, you could be an expert in all areas. Today it’s not authentic to say you’re a social media professional and not focus on one core network.

To listen to the podcast or read show notes, click HERE.