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4 Secrets to a Lead-Generating Content Marketing Strategy

Businesses fail at it every day. They post “company updates” on their blogs, filled with news that nobody cares about (except maybe their own employees). They send irrelevant “newsletters” that add zero value to their prospects and customers. They craft poorly written, boring content that packs less punch than a pillow fight. They hard-sell, when …

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Why an Email Campaign is Essential for Your Business (And How to do it Right)

It’s the age-old adage of successful internet marketers everywhere… The money is in the list. Your email list, that is. And there are plenty of stats to back it up. For example, 44% of email recipients made at least one purchase last year based on a promotional email. If you’re not using email marketing, you’re …

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