Blog posts can help you generate tons of strong leads for your website.
But amidst a sea of average (and even sub-par) content, you need to know how to make your blogs stand out. And to do that, you need to structure them the right way.
You see, most every great blog post has certain elements. When pieced together properly in the right structure, that blog post can turn from good to great. And if you can do that consistently, you can generate a boatload of traffic and new leads to your website.
So, what are these elements and how do put them in the right structure? That’s what you’re about to find out…
Here’s how to structure a winning blog post…
Create the Hook
The hook is what makes people want to keep reading. That’s why the goal of your introduction is to do just that – hook in the reader.
Here’s a simple way you can do this:
Start by digging into a problem that the reader faces (i.e. the difficulty of making blog content stand out)
Show why it’s important to solve the problem (i.e. getting more website traffic and leads)
Give a quick preview of what is to come (i.e. you’re going to learn exactly how to structure your blog posts in a way that makes them stand out)
Just like that, you’ve caught the reader’s attention and gotten them excited to keep reading.
Add in the Meat and Potatoes
The main points are the meat and potatoes of your blog post. They should be somewhat unique – people don’t want to see the same cookie cutter points over and over again.
At least some of these main points should create a feeling of curiosity. You don’t need to give away the point completely in the heading. By creating a little curiosity, you’ll incentivize people to read more of your article instead of just skim the main points.
For example, you can’t just read “add in the meat and potatoes” and know exactly how that factors into a blog post structure. So, you’re probably reading this point right now!
Don’t just skim over your meat-and-potatoes points. Go a little in-depth. Give people some how-to, so they can take some actionable steps after reading your content.
When reading your main points, most times people will think, “Ah, that makes sense,” or “Hm, I never thought of that before, but it could work!” But without a little how-to, they probably won’t take any action – and as a result, your blog won’t stand out all that much.
Here are some ways you can add depth to your points:
Create short bullet-pointed lists highlighting some steps to take
Add internal links to relevant content that explain the how-to
Infuse a Call to Action
You don’t want people to just read your content and then leave your website. Otherwise, they might never come back again!
So, you should infuse at least one call to action within the post.
Here are some calls to action you can use:
Link to your lead magnet (i.e. Want to learn more about how to create the perfect blog post? Click here to download your winning blog post cheat sheet!)
Link to other relevant content on your website (i.e. internal links)
Link to a sales page for a relevant product (i.e. a product/service that relates to the content of the post)
Comment on the post (this one is self-explanatory!)
Wrap It Up
Once you’ve done all this, you need to wrap up your post.
Here, you just need to summarize a few of the main points, and ideally end with a call to action (like asking readers to leave a comment).
When you consistently write blog posts with the right elements and structure, you’ll get more website traffic and leads.
Use the structure we’ve laid out here to create epic blog content that keeps your readers coming back for more!
Do you add any other elements into your blog post structure? Let us know in the comments below!