At ARCH Digital Agency, we specialize in developing (or redeveloping) solid foundations upon which a strong and enduring business is built. We’ve been in the marketing industry long enough to understand the mechanics of what works best and don’t try to do it all. We focus on the golden-ticket items that make an immediate difference in your business’s development and growth. And we ensure you leave prepared for all that’s ahead.
Below, review our Branding & Marketing Solutions. Click HERE to view our Premium Starter Sites options.
Marketing or Business Growth & Strategy consultations
Branding Development & Consulting $2,000
The difference between a brand and a business is that a brand elicits emotion from its audience. A business sells a product or service.
Branding is integral for everything from business development to marketing strategies and acts as a guide for everything involved. It enables designers and marketers to quickly understand best promotional practices and builds trust and credibility with its clients, audience, and fans.
- Client Questionnaire: This questionnaire provides essential information to be used during the branding process and also highlights the weak areas in the current “branding”
- Brand Positioning: This worksheet acts as a source of inspiration and creativity by extracting what is most important to the business. It uncovers values, preferences, and more.
- Mission & Vision Statements: Develop a mission and vision statement to strengthen and clarify the immediate and future goals of the business.
- Ideal Client Avatar: The ICA (target audience) buildout is a detailed process that clarifies the ideal client for the business. It outlines everything from demographics and preferences to emotional connections. Many of these discoveries provide powerful (i.e. converting) copy for marketing use.
- Outcome: Brand Style Guide: This is a set of rules that a business or organization follows when presenting its brand to the world. It details things like the fonts, the color palette, and marketing rules to ensure consistency across all communication channels. It encompasses all the work completed during the Branding Development stage.
Logo Creation $599
A logo gives a brand its visual identity, translates credibility, trust, and professionalism. It makes the brand stickier, creates an emotional connection, and much more.
We partner with a design platform to host a logo design contest with up to 60 premium designers who are incentivized to create and submit logo ideas to properly represent the company. This unique proposition offers another option outside of the traditional path of hiring one designer to create the perfect logo. With our process, a group of designers compete to accurately translate your brand into the perfect visual representation. It can be completed within 2 weeks.
Email Autoresponder Campaign $799 - $1399
An email list is the most valuable asset for every business owner and supports a wide array of marketing strategies.
A pop-up (that’s not annoying) will be implemented on your website with a lead magnet to entice visitors to sign up. Once a visitor signs up, the autoresponder campaign will launch sending emails 1-2x/week until complete. As this is the most valuable asset to grow, it should be initiated from day 1 to capture website traffic – perusers and prospects.
This campaign (connected to the pop-up) will provide an introduction, provide immediate value, and round out with a CTA. Success is measured by 1) the visitor signing up and 2) continuing to follow the brand (i.e. not unsubscribing) before campaign completion. While #1 is the obvious win, #2 is the long game. Depending on the person, we may need to establish more credibility and provide more value. However, those who drop off are also considered a win because they aren’t the target audience.
Includes testing and tweaking over a 4-6 week period to optimize for best traction.
ARCH Premium Starter Sites $1799+
The ARCH Premium Starter (WordPress) Sites were developed to provide entrepreneurs and small business owners a simple website solution outside of the trappings of Wix or Squarespace. They provide any business owner a solid foundation to build upon.
Click HERE to learn more.
Full website (re)design and development sites
Designing or redesigning a business website isn’t a matter to be taken lightly. From choices like which content management system to use to which hostings platform is best suited are taken care of under this VIP website development option. We will work with you to create a website worthy of your brand. Schedule a complimentary consultation today to find out if this option is best suited to your business.