Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes on a Facebook post—that they forget those numbers are really meaningless in the grand scheme of things. What good is a Tweet that’s retweeted […]
Tag: 100-101: facebook certified digital marketing associate
5 WAYS TO ADVERTISE YOUR BLACK FRIDAY DEALS ON SOCIAL MEDIA
The holiday season is here, and that means one big thing: Black Friday is coming (and so is Cyber Monday). And that means lots of opportunities to get new customers, reel back in past customers, and make your current customers even happier. Heck, Cyber Monday alone saw $3.19 billion in total digital sales! But here’s […]