No doubt you’ve seen one or two carousel ads in your news feed since Facebook released them last year. You’ve probably seen them more and more on your phones too because in May, Facebook also announced they were opening carousel ads for mobile. Digital marketers rejoiced. Why? Carousel ads have proven to be very effective at driving […]
Tag: digital marketing
5 Tips to Write More Compelling Subject Lines
You can have the most compelling, well-written email on the internet… But if the subject line is sub-par, nobody is going to read it. So, if you’re looking to make strides in your email success, subject lines are a great place to start. Of course, the content must also be good – but we’ve talked […]
The Importance of Twitter First Impressions
First impressions matter, a lot. I have always found the line, “He is not the type of guy you will like at first but once you get to know him, you’ll like him,” to be interesting. If I don’t initially like someone, am I really going to take the time to get to know them? […]
ARCH DIGITAL AGENCY NAMED #33 MOST INFLUENTIAL SOCIAL MEDIA BRAND
A new report by Onalytica outlined the top 100 social media influencers and brands. We are THRILLED to report that ARCH was named the 33rd most influential social media brand. In addition, two of our teammates, CEO Ahna Hendrix and Twitter Specialist, KP Kelly are listed in the top 100 social media influencers online. To […]
HOW TO DEAL WITH UPSET CUSTOMERS ON SOCIAL MEDIA
We’ve all dealt with upset customers – those who had a legitimate complaint and those who just want to rant. But I urge you to consider the two as one. Because regardless of which situation it is, both should be handled exactly the same way. Why? Because I’m a big believer that if we have […]
4 TOOLS YOU NEED TO KNOW ABOUT IN FACEBOOK ADS MANAGER
If you build Facebook ads, you’ve likely noticed some BIG changes in Ads Manager in the past months. While most of these changes are cosmetic, it can still be a bit difficult to navigate the new environment if you are not overly familiar with it. However, Facebook has invested some serious time in making Ads […]
HOW TO COME UP WITH A NEVER-ENDING STREAM OF BLOG TOPICS
You ever feel like you’ve said everything you need to say about a topic? “I’m empty, this is it,” you might think… But the truth is, you probably haven’t even scratched the surface. You see, I run the content side of a few different businesses – and I have to come up with 7-1o blog […]
HOW FACEBOOK’S NEW REACTIONS WILL AFFECT YOUR FACEBOOK ADS
Earlier this week Facebook announced that they are beginning beta testing of “Reactions” in both Spain and Ireland. Reactions are Facebook’s reaction (pun intended) to continued requests by users for a ‘dislike’ button – but with a twist. Reactions are “an extension of the Like button that gives people more ways to share their reaction […]
THE SECURITY OF YOUR TWITTER BRAND IS AT RISK!
Online security is a huge topic right now. Credit card numbers getting stolen. Private email accounts being hacked into. Then you have the security concerns with social media networks, like Snapchat, who recently had a breach of security and 4.5 million photos (you know, those photos they insist disappear) leaked onto a website. These are […]
UPGRADE YOUR WEBSITE FOR OPTIMAL SOCIAL SHARING
I spend a lot of time auditing websites for clients, and geeking out in curious website research. Lately, I’ve noticed how many website make it VERY difficult to share their content or to simply locate where they are on social media networks. What’s even more concerning is that the websites offering the most native content […]