Carousel ads were released almost two years ago… for those of you advertising regularly, that might make you feel old in Facebook Advertising years — it seems like just yesterday. Since then, a lot has been said about the power of carousel ads. The reason these ad types are so attractive to brands who advertise […]
Tag: digital marketing
5 INSTAGRAM HABITS TO AVOID
Guest blog by Jennifer Everett Instagram is hands down the most visual platform for posting content. So when it comes to posting photography, you have to be a step ahead of the game at all costs, and making sure that your visuals are Oscar-worthy is a must. Unlike other platforms like Facebook and Twitter, where […]
STOP KILLING YOUR FACEBOOK PAGE ORGANIC REACH! 4 PRACTICES TO AVOID
You want to know what’s hard? Reaching people organically on a Facebook Page! Facebook, in an attempt to steer pages towards utilizing paid “boosts” and advertisement options, has consistently lowered the organic reach of all posts on Facebook Pages. Facebook has created a pay-to-play environment. This pay-to-play environment places and even larger importance on creating […]
PROMOTING PINS ON PINTEREST
WHY YOU SHOULD BE PROMOTING PINS ON PINTERESTWhen it comes to social media advertising, Facebook, Twitter, and Instagram may be the first platforms to come to mind, but what about Pinterest? Pinterest may not be in the spotlight, but it needs to be on your radar. With over 100 million active daily users who spend […]
TWITTER VIDEO
HOW TO USE TWITTER VIDEO FOR YOUR AUDIENCEWhile your brand might be putting all of its money behind Facebook or spending all of its money optimizing its YouTube channel, Twitter is still alive and growing fast. With 1.3 billion registered users and 120 million of those visiting every month, Twitter can do a lot with […]
Facebook organic reach
FACEBOOK PUTS THE SQUEEZE DOWN ON ORGANIC REACH ONCE AGAINAs people and brands continue to flock to Facebook and flood it with content, Facebook has reached a problem they never imagined they would be in… there is too much information within the News Feed for any one person to consume. In light of this, Facebook […]
4 TIPS TO INCREASE YOUR SOCIAL MEDIA SHARES
Gaining more social shares for your content means gaining a wider range of audiences. By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often. Here’s how you do it: Research Trending TopicsIt pays to do your research ahead of […]
HOW TO GET YOUR VIDEOS TO PERFORM IN SEARCH
First of all, always consider the platform before uploading a video. Don’t plan to create an awesome Snapchat story with the intent to upload it to YouTube. The most important thing is to recognize the platform and deliver a product that will be welcomed in the context of that situation, whether it’s Snapchat, Instagram, Vine, […]
SNAPCHAT MARKETING
20 ENTREPRENEURS AND BRANDS YOU NEED TO FOLLOW Do you use Snapchat? It’s becoming one of the biggest platforms out there. In fact, it recently passed Twitter, with over 150 million daily users. Snapchat gives you an opportunity to connect with your audience on a deeper level than other platforms. If you can use it effectively, […]
3 questions for social media platforms
YOU DON’T HAVE TO BE ON EVERY SOCIAL NETWORK!We are all guilty of occasionally suffering from shiny new object syndrome. We see something new and we are inclined to jump off the ship we are on and climb on the bandwagon of the exciting new shiny object. In the world of social media, the shiny […]