So you’ve heard the hype about Facebook Ads. You’ve decided you want to dive in and start promoting your business on Facebook to the millions of people who are active every day. So the first step is opening up Facebook Ads manager and building ads, right? Wrong. It’s hard to not get ahead of …
How to Use Buyer Personas to Build Successful Facebook Ads Read More »
Video gets more and more powerful by the day. From Snapchat and Instagram stories to Facebook Live video (and now even Instagram Live video), there are so many opportunities for you to express yourself and your brand through video. And yet another opportunity is through Facebook Video ads. If you can master these types of …
How to Create a High-Converting Facebook Video Ad Read More »
While it might be the most established channel, it’s no secret to marketers that email marketing is one of the most effective ways to acquire, engage and convert your customers. Year over year, email marketing continues to not only grow, but generate high ROI for marketers. Email offers you a unique opportunity that many channels do …
The following case study covers a Facebook business page marketing strategy for a client over an eight month period. ARCH Digital Agency works hand-in-hand with our clients to develop a unique strategy that is tailored to the specific goals of each one. The Disclaimer Every business is unique. While our general approach and strategy used with Andrew …
Brand Increases Engagement 1,000% and Sales 161% with Facebook and ARCH [Case Study] Read More »
As people and brands continue to flock to Facebook and flood it with content, Facebook has reached a problem they never imagined they would be in… there is too much information within the News Feed for any one person to consume. In light of this, Facebook announced once again, they would be putting the squeeze …
Facebook Puts The Squeeze Down On Organic Reach Once Again Read More »
Carousel ads were released almost two years ago… for those of you advertising regularly, that might make you feel old in Facebook Advertising years — it seems like just yesterday. Since then, a lot has been said about the power of carousel ads. The reason these ad types are so attractive to brands who advertise …
Are Carousel Ads Really Better For Advertising Products? Read More »
If you’re like me, you’re always looking for a new tool or trick to help you make any part of your digital marketing easier and more effective. Fortunately, we are not alone, and Facebook realizes that. Facebook has invested in building a vast library of resources for marketers just like us. These are particularly nice …
4 Free Facebook Resources Small Businesses Can Use To Make Better Ads Read More »
Whether we want to admit it or not, some of our content resonates perfectly with our audience… and some falls short. While it’s vital to continue to develop new content for your website, you should take advantage of content you know works with your audience. In this article, you will learn how you can find …
How To Promote Your Most Popular Blog Content With Facebook Ads Read More »
When you are building your Facebook Ad campaigns, do you have an overarching strategy or do you find yourself creating different ads for different purposes at random? With the proper preparation and three Facebook ads, you can build an automated Facebook Ads funnel that introduces new people to your products, converts them into engaged prospects …
It’s that time of the year when you can’t turn your head without hearing something about Football. With an estimated 41 million people playing Fantasy Sports, Fantasy Football has become the center of many an office discussion over the past eight weeks of the NFL season. Fantasy sports participants spend hours each week analyzing statistics …
Use Fantasy Football Advice to Improve Your Facebook Ads Read More »
