Video gets more and more powerful by the day. From Snapchat and Instagram stories to Facebook Live video (and now even Instagram Live video), there are so many opportunities for you to express yourself and your brand through video. And yet another opportunity is through Facebook Video ads. If you can master these types of […]
Tag: facebook marketing
START VLOGGING IN 2017
Video is one of the best ways to connect with your audience. There’s a reason we’ve talked so much about how to master video on the ARCH blog! It’s a step that so many businesses hesitate to make (after all, putting yourself out there on video can be scary!) – yet, if you truly want […]
HOW TO USE BUYER PERSONAS TO BUILD SUCCESSFUL FACEBOOK ADS
So you’ve heard the hype about Facebook Ads. You’ve decided you want to dive in and start promoting your business on Facebook to the millions of people who are active every day. So the first step is opening up Facebook Ads manager and building ads, right? Wrong. It’s hard to not get ahead of yourself, […]
7 VLOGGERS YOU SHOULD FOLLOW FOR CONTENT IDEAS
A few weeks ago, we talked about how (and why) you should start a vlog in 2017. You may have been surprised at all of the compelling reasons why you should jump behind the camera this year – and you may be considering starting your own vlog in 2017. But then comes the big question […]
CONSISTENCY IS THE KEY TO FACEBOOK MARKETING
Consistency is key. There are all sorts of tips and tricks on how to manage a Facebook Page, but if you aren’t consistent, you won’t succeed. As a social media marketer, I have friends and acquaintances reaching out to me often asking for advice on how to turn around their struggling Facebook Page. When I […]
3 TIPS FOR A SUCCESSFUL ONLINE COURSE LAUNCH
It’s your worst nightmare… You spend months creating your very own online course to sell to the masses. Perhaps you’ve invested in a course creation service, or you’ve done it all on your own through countless hours of work. Then, when it comes time to launch… …almost nobody buys the course. The launch is a […]
DON’T INVITE YOUR FRIENDS TO LIKE YOUR FACEBOOK PAGE
Don’t do that! There use to be a time when inviting your friends to like your Facebook Page was recommended. There might be a time in the future where it will be beneficial. It is absolutely not beneficial today nor has it been for a few years. Here is why it is not and what […]
YOUR MARKETING PRIORITIES ARE OUT OF WHACK
In 2012, when I started (what is now) ARCH Digital Agency, social media marketing was completely different. Back then, I worked hard to convince business owners that social media wasn’t a passing fad and was necessary to the growth of their businesses. I juggled multiple social media channels without tools or fancy apps to make […]
CASE STUDY: INCREASING INSTAGRAM FOLLOWERS 462% IN TWO WEEKS
This week’s blog is a bit of a departure from my typical blog about Facebook Ads, but rather another social network that is near and dear to my heart – Instagram. If you know me well, or asked, you would know Instagram is by far my favorite social network. As a marketer with a graphic […]
WHY YOUR FACEBOOK AND INSTAGRAM PAGE MIGHT GET DELETED (AND HOW TO PREVENT IT)
Facebook is cracking down on those that violate its Terms of Service. They are also doing so with Instagram. You’ve probably heard stories from people about their Instagram or Facebook Page disappearing. It is happening. It is real. However, in 99.9% of the cases, it is entirely the fault of the person(s) managing those pages/accounts. […]