Images are important on Social Media, and especially on Twitter. Whether it is your profile photo, your header image, or a photo you are including within a tweet, you want to make sure that your photo is formatted and cropped properly, that you have the rights to use the photo, and that the photo represents […]
Tag: marketing digital
4 FREE FACEBOOK RESOURCES SMALL BUSINESSES CAN USE TO MAKE BETTER ADS
If you’re like me, you’re always looking for a new tool or trick to help you make any part of your digital marketing easier and more effective. Fortunately, we are not alone, and Facebook realizes that. Facebook has invested in building a vast library of resources for marketers just like us. These are particularly nice […]
3 ELEMENTS OF A PROFITABLE SALES FUNNEL
Without a profitable funnel, your copywriting and marketing efforts will be mostly wasted. The purpose of a funnel is basically to lead your prospects to a desired action (usually, a sale). Instead of asking them to take a big step right away (like buy an expensive product or service), you take them through smaller steps […]
5 STRATEGIES FOR MORE EFFECTIVE EMAIL CAMPAIGNS
I’ve been doing a lot of experimenting with email campaigns lately. I’ve been able to consistently increase the open rates and the click-through rates almost immediately for new clients, just by employing a few simple strategies. The strategies are basic – and you can use them too. If you use them effectively, you can notice:Improved […]
2 LIES BUSINESS TELL THEMSELVES ABOUT TWITTER
I have managed Twitter and Facebook accounts for a living for over 8 years now. I’ve consulted in a variety of ways with over 100 different companies on either creating or improving their social media marketing strategy. One thing that has always interested me is the number of companies I’ve worked with that are bullish […]
FACEBOOK ANNOUNCES INSTANT ARTICLES PROGRAM
by Guest Blogger, Jennifer EverettOn April 12th during Facebook’s F8 conference, they will open the Instant Articles program to all publishers. That’s right – any size and anywhere in the world. Up to this point, Facebook has been working with a few hundred publishers around the world in order to build an incredibly fast and […]
WHY FACEBOOK BUSINESS MANAGER DOESN’T SUCK
I’m likely going to take a lot of heat for this article, but as an advertiser I really love Facebook Business Manager. This is an especially polarizing conversation given the issues over the past few days with Facebook pushing out beta features that would require page managers to use Facebook Business Manager. Now, don’t get […]
WHY YOU SHOULD TWEET 20+ TIMES PER DAY – CASE STUDY
Those of you who follow me on Twitter or who read my blog posts have heard of me talking about the importance of tweeting often. I feel that consistency is one of the biggest keys to social media success. Part of being consistent involves consistently publishing content and on no other network is there a […]
HOW TO USE TWITTER TO CHECK OUT YOUR COMPETITION
Guest blog by Jennifer Everett Twitter is one of the most popular social networks for business – it gives you advantages that aren’t available on other platforms. Since so much Twitter data is open to the public, your brand can easily use this data to learn about your competitor’s followers and strategies. Most people will […]
5 WAYS TO BUILD AN ENGAGING COMMUNITY ON SNAPCHAT
Snapchat, Snapchat – current owner of my social media heart. I love Snapchat. It’s the social network I’ve been spending the most time on, and not just because it’s fun. But because the community is second to none. A recent study said that Snapchat users aren’t buying anything, but I disagree wholeheartedly. Several of my […]