Is your ecommerce store taking advantage of email marketing?
If not, you’re missing out big time…
We’ve already discussed why email marketing is essential for your business – and yet, we’re disappointed at the fact that so many ecommerce stores continue to neglect email marketing.
So, in case you’re still on the fence about using email marketing, we want to give you a gentle nudge to the other side. Don’t worry, you’ll thank us later!
What we’ll specifically cover is your email autoresponder. An email autoresponder is an automated set of time-based messages you send to subscribers after they subscribe to your list.
A basic autoresponder for an ecommerce store might look something like this:
Day 1: Email 1 – Welcome
Day 2: Email 2 – Basic company story
Day 4: Email 3 – How to get the best deals from our store
Day 6: Email 4 – Free gift and discount offer
Day 7: Email 5 – Discount reminder (last chance)
Now that you have a basic of what an email autoresponder looks like, let’s get right into it…
Here’s why every ecommerce store should have an email Autoresponder…
Turn Visitors into Customers
Not every visitor on your website will be ready to buy. Sometimes, they need a little nurturing.
With an email autoresponder, you can take them by the hand and lead them to a sale.
By educating them a bit, adding value, and offering a discount, you become more than just another ecommerce store. And that might be just what they need to become a customer.
To do that, though, you need more than just one email – you need an autoresponder series.
So it’s no surprise that this study from Soundest found that an autoresponder series generates up to 23% more orders than a single welcome email.
Turn One-Time Customers into Repeat Customers
Just because a customer buys from you one time doesn’t mean they’ll buy from you again. However, if you can communicate with them in the right way, they may just become repeat customers.
Again, this is where your autoresponder comes into play.
By telling them a little about your company story and why you’re different, showing them how to get the best deals on your products, and offering them an exclusive discount, you can turn these one-time buyers into loyal followers.
Whereas if you DON’T have any kind of email autoresponder, they may just forget about you. And that’s a big mistake – especially because the customers who just bought from you are most likely to buy from you again. With an autoresponder, you stay fresh in their mind.
Build a Relationship
People buy from people who they know, like, and trust. And so, it’s important that you build a relationship with your customers and visitors.
An email autoresponder keeps your audience engaged, so they never stop opening, clicking, and buying from you. It also allows you to showcase some of your personality and tell your story, so you’re not just another faceless corporation trying to take their money.
That’s part of the reason that 44% of email recipients have made at least one purchase last year based on a promotional email.
Segment Your Audience
Perhaps the most powerful aspect of email autoresponders is that they allow you to segment your audience.
By segmenting your audience, you can send the right message, to the right person, at the right time.
For example, let’s save you have an ecommerce store that sells t-shirts specifically focused on different sports gear.
In your autoresponder, you could ask your audience which sports they’re most interested in. Then in the future, you can tailor your offers to this information. For example, if you have a sale on basketball jerseys, you can send it specifically to the segment of your audience who is interested in basketball gear.
Email marketing is one of the best ways ecommerce stores can build relationships with customers, make more sales, and keep customers coming back for more. There’s no debate here – every ecommerce store will benefit from an email autoresponder, and several of our ecommerce clients here at ARCH are already seeing great results from their autoresponders.
If you want help creating an email autoresponder for your ecommerce store, go here to send us an email and let us know!