With 1.44 billion monthly active users, Facebook is the market leader for social networking sites. Yet, while Facebook ads are a great tool to target audiences based on a customized demographic, there are also some free tools that Facebook has recently improved that can be an essential part of an online marketing strategy. Have you […]
Tag: facebook marketing
ONLINE BELT RETAILER SEES 346% ROI WITH FACEBOOK ADS AND ARCH
The following case study outlines work we completed for our client over a six month period. ARCH Digital Agency works hand in hand with our clients to develop a unique strategy that is tailored to the specific goals of each client. The Client:Andrew Martin creates hand crafted leather belts made from the most exotic skins […]
HOW TO ACCURATELY MEASURE YOUR SOCIAL ROI
Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes on a Facebook post—that they forget those numbers are really meaningless in the grand scheme of things. What good is a Tweet that’s retweeted […]
HOW TO CREATE LIVE VIDEO THAT YOUR AUDIENCE WILL LOVE
We’ve been talking video a lot recently, with the popularity of Snapchat and the brand new Instagram Stories feature. Pre-recorded videos are one thing. Sure, you have to plan a bit and create good content. But you basically get unlimited do-overs. Don’t like the look of a 10 second Snapchat video? Made a mistake while […]
BRAND INCREASES ENGAGEMENT 1,000% AND SALES 161% WITH FACEBOOK AND ARCH [CASE STUDY]
The following case study covers a Facebook business page marketing strategy for a client over an eight month period. ARCH Digital Agency works hand-in-hand with our clients to develop a unique strategy that is tailored to the specific goals of each one. The DisclaimerEvery business is unique. While our general approach and strategy used with […]
HOW TO CREATE A HIGH-CONVERTING INSTAGRAM AD
Instagram is a powerful social media platform. That’s why we’ve been talking about it so much recently. You’ve already learned how to choose the best hashtags for your Instagram photos, as well as how to use Instagram Stories for business. These things are important, and they’ll help you build a thriving and engaged Instagram following. […]
HOW TO PROMOTE YOUR EMAIL LIST VIA FACEBOOK ADS
While it might be the most established channel, it’s no secret to marketers that email marketing is one of the most effective ways to acquire, engage and convert your customers. Year over year, email marketing continues to not only grow, but generate high ROI for marketers. Email offers you a unique opportunity that many channels […]
5 WAYS TO ADVERTISE YOUR BLACK FRIDAY DEALS ON SOCIAL MEDIA
The holiday season is here, and that means one big thing: Black Friday is coming (and so is Cyber Monday). And that means lots of opportunities to get new customers, reel back in past customers, and make your current customers even happier. Heck, Cyber Monday alone saw $3.19 billion in total digital sales! But here’s […]
3 KEYS TO ENGAGING GENERATION Z
Millennials have been the center of everyone’s attention for the past decade, but there is a new demographic upon us: Generation Z, oftentimes referred to as Centennials or the iGeneration, are currently making up a quarter of the U.S. population and holding nearly $44 billion in annual purchasing power in the U.S. alone. My name […]
HOW TO CREATE A PAID PRIVATE FACEBOOK GROUP
Do you know one of the biggest keys to a thriving business? A highly engaged community. When your customers are engaged with your content (and with each other) they’re more likely to become your true fans and stick around for the long haul. And one of the best ways to create a highly engaged community […]