In 2012, when I started (what is now) ARCH Digital Agency, social media marketing was completely different. Back then, I worked hard to convince business owners that social media wasn’t a passing fad and was necessary to the growth of their businesses. I juggled multiple social media channels without tools or fancy apps to make […]
Tag: digital marketing
CASE STUDY: INCREASING INSTAGRAM FOLLOWERS 462% IN TWO WEEKS
This week’s blog is a bit of a departure from my typical blog about Facebook Ads, but rather another social network that is near and dear to my heart – Instagram. If you know me well, or asked, you would know Instagram is by far my favorite social network. As a marketer with a graphic […]
HOW TO CREATE THE PERFECT PRE-LAUNCH SEQUENCE FOR YOUR PRODUCT LAUNCH
It’s your worst nightmare… You spend months creating a great product – perhaps an online course or just an awesome service… …Then when you go to launch it, you hear crickets. Almost nobody buys. And so, you do all of that work for nothing. Sounds terrible, right? Well, you can prevent this type of situation […]
WHY YOUR FACEBOOK AND INSTAGRAM PAGE MIGHT GET DELETED (AND HOW TO PREVENT IT)
Facebook is cracking down on those that violate its Terms of Service. They are also doing so with Instagram. You’ve probably heard stories from people about their Instagram or Facebook Page disappearing. It is happening. It is real. However, in 99.9% of the cases, it is entirely the fault of the person(s) managing those pages/accounts. […]
4 TIPS FOR LAUNCHING A BEST-SELLING BOOK ON AMAZON
Have you ever thought about launching a book on Amazon? If not, you should consider it. Why? Here are just a few reasons: It can be a great source of income that lasts for yearsIt can be a huge lead generatorIt increases your credibility and can make you an authorityI know this from first-hand experience. […]
3 FACEBOOK AUTOMATED RULES YOU SHOULD BE RUNNING
Earlier this year, Facebook released Automated Rules, allowing advertisers to automatically update or notify of changes within your Facebook Ad Campaigns. When setup properly, these automated rules can let Facebook Ads managers be more efficient in monitoring multiple campaigns. Anything that can save you time and effort is great, right? Let’s examine a handful of […]