Instagram is a powerful social media platform. That’s why we’ve been talking about it so much recently. You’ve already learned how to choose the best hashtags for your Instagram photos, as well as how to use Instagram Stories for business. These things are important, and they’ll help you build a thriving and engaged Instagram following. […]
Tag: digital marketing
HOW TO PROMOTE YOUR EMAIL LIST VIA FACEBOOK ADS
While it might be the most established channel, it’s no secret to marketers that email marketing is one of the most effective ways to acquire, engage and convert your customers. Year over year, email marketing continues to not only grow, but generate high ROI for marketers. Email offers you a unique opportunity that many channels […]
HOW TO USE INSTAGRAM TO BUILD BUZZ FOR YOUR PRODUCT LAUNCH
Finally, it’s time to launch your product. You’ve done the preparation, you think everything is in place, and you officially launch it. Unfortunately, it doesn’t go as planned. Instead of raving fans and new customers, all you hear is crickets. Your launch performs far below expectations, and you feel like your product is a failure. […]
5 WAYS TO ADVERTISE YOUR BLACK FRIDAY DEALS ON SOCIAL MEDIA
The holiday season is here, and that means one big thing: Black Friday is coming (and so is Cyber Monday). And that means lots of opportunities to get new customers, reel back in past customers, and make your current customers even happier. Heck, Cyber Monday alone saw $3.19 billion in total digital sales! But here’s […]
BLACK FRIDAY emails
With the right social media ads, you can see a big boost to sales on Black Friday and Cyber Monday. But you shouldn’t just be using social media ads to tout your awesome deals. Email marketing is arguably even more powerful. With the right emails, you can drive tons of new revenue over the holiday […]
HOW TO HIRE A SOCIAL MEDIA MANAGER
The importance of the role social media plays in business is growing. That won’t change anytime soon. Businesses know they need social media and that they need quality people to manage their social media. However, many struggle to hire the right person. I would love for you all to hire ARCH Digital Agency, but we […]
WHY EVERY ECOMMERCE STORE SHOULD HAVE AN EMAIL AUTORESPONDER
Is your ecommerce store taking advantage of email marketing? If not, you’re missing out big time… We’ve already discussed why email marketing is essential for your business – and yet, we’re disappointed at the fact that so many ecommerce stores continue to neglect email marketing. So, in case you’re still on the fence about using […]
3 KEYS TO ENGAGING GENERATION Z
Millennials have been the center of everyone’s attention for the past decade, but there is a new demographic upon us: Generation Z, oftentimes referred to as Centennials or the iGeneration, are currently making up a quarter of the U.S. population and holding nearly $44 billion in annual purchasing power in the U.S. alone. My name […]
HOW TO CREATE A PAID PRIVATE FACEBOOK GROUP
Do you know one of the biggest keys to a thriving business? A highly engaged community. When your customers are engaged with your content (and with each other) they’re more likely to become your true fans and stick around for the long haul. And one of the best ways to create a highly engaged community […]
HOW TO CREATE A HIGH-CONVERTING FACEBOOK VIDEO AD
Video gets more and more powerful by the day. From Snapchat and Instagram stories to Facebook Live video (and now even Instagram Live video), there are so many opportunities for you to express yourself and your brand through video. And yet another opportunity is through Facebook Video ads. If you can master these types of […]