: 6 THINGS YOU NEED TO KNOWI know, I know. Just when you were getting the hang of Snapchat, Instagram has thrown you for a loop. The main draw of Snapchat has been its stories feature – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. […]
Tag: digital marketing
HOW TO USE INSTAGRAM STORIES FOR BUSINESS
Since Instagram Stories debuted a few weeks ago, I’ve been testing, watching, and spending wayyy more time on IG than normal. The truth is, the inception of IG Stories deeply annoyed me – from a personal standpoint. Snapchat is my favorite social platform, and it was irritating to see immediately that I would need to […]
7 ELEMENTS OF A POWERFUL SNAPCHAT STORY
Snapchat is becoming a more powerful platform by the day, even with the recent rise of Instagram Stories. Recently, we introduced you to some entrepreneurs and brands who are mastering Snapchat marketing. They’re creating highly entertaining and educational Snapchat stories, and finding new ways to engage their audience. But what exactly do these brands and […]
5 PUBLISHING TOOLS FROM FACEBOOK FOR MARKETERS
With 1.44 billion monthly active users, Facebook is the market leader for social networking sites. Yet, while Facebook ads are a great tool to target audiences based on a customized demographic, there are also some free tools that Facebook has recently improved that can be an essential part of an online marketing strategy. Have you […]
ONLINE BELT RETAILER SEES 346% ROI WITH FACEBOOK ADS AND ARCH
The following case study outlines work we completed for our client over a six month period. ARCH Digital Agency works hand in hand with our clients to develop a unique strategy that is tailored to the specific goals of each client. The Client:Andrew Martin creates hand crafted leather belts made from the most exotic skins […]
HOW TO ACCURATELY MEASURE YOUR SOCIAL ROI
Measuring the effectiveness of your social media marketing efforts isn’t impossible. The problem is, most companies get so tied up in vanity metrics—like the number of followers on Twitter or Likes on a Facebook post—that they forget those numbers are really meaningless in the grand scheme of things. What good is a Tweet that’s retweeted […]
HOW TO CREATE LIVE VIDEO THAT YOUR AUDIENCE WILL LOVE
We’ve been talking video a lot recently, with the popularity of Snapchat and the brand new Instagram Stories feature. Pre-recorded videos are one thing. Sure, you have to plan a bit and create good content. But you basically get unlimited do-overs. Don’t like the look of a 10 second Snapchat video? Made a mistake while […]
HOW TO CHOOSE THE BEST HASHTAGS FOR YOUR INSTAGRAM PHOTOS
Tell me if this sounds familiar… You find the perfect photo for Instagram. After adding a filter and using some of the Instagram edits, the picture is ready to go. Excitedly, you post it – ready for a storm of new likes, followers, and praise to come your way. Then? Crickets… What should have been […]
BRAND INCREASES ENGAGEMENT 1,000% AND SALES 161% WITH FACEBOOK AND ARCH [CASE STUDY]
The following case study covers a Facebook business page marketing strategy for a client over an eight month period. ARCH Digital Agency works hand-in-hand with our clients to develop a unique strategy that is tailored to the specific goals of each one. The DisclaimerEvery business is unique. While our general approach and strategy used with […]
HOW TO PARTNER WITH INFLUENCERS ON SNAPCHAT
Do you want to get your Snapchat channel in front of more eyes? How about your product or service? If so, partnering with influencers on Snapchat can be the best way to do it. This allows you to tap into their audience, spread your message, and get more exposure. It can be a game changer […]