I’m likely going to take a lot of heat for this article, but as an advertiser I really love Facebook Business Manager. This is an especially polarizing conversation given the issues over the past few days with Facebook pushing out beta features that would require page managers to use Facebook Business Manager. Now, don’t get […]
Author: Samuel Beckett
WHY YOU SHOULD TWEET 20+ TIMES PER DAY – CASE STUDY
Those of you who follow me on Twitter or who read my blog posts have heard of me talking about the importance of tweeting often. I feel that consistency is one of the biggest keys to social media success. Part of being consistent involves consistently publishing content and on no other network is there a […]
HOW TO USE TWITTER TO CHECK OUT YOUR COMPETITION
Guest blog by Jennifer Everett Twitter is one of the most popular social networks for business – it gives you advantages that aren’t available on other platforms. Since so much Twitter data is open to the public, your brand can easily use this data to learn about your competitor’s followers and strategies. Most people will […]
5 WAYS TO BUILD AN ENGAGING COMMUNITY ON SNAPCHAT
Snapchat, Snapchat – current owner of my social media heart. I love Snapchat. It’s the social network I’ve been spending the most time on, and not just because it’s fun. But because the community is second to none. A recent study said that Snapchat users aren’t buying anything, but I disagree wholeheartedly. Several of my […]
ARE CAROUSEL ADS REALLY BETTER FOR ADVERTISING PRODUCTS?
Carousel ads were released almost two years ago… for those of you advertising regularly, that might make you feel old in Facebook Advertising years — it seems like just yesterday. Since then, a lot has been said about the power of carousel ads. The reason these ad types are so attractive to brands who advertise […]
5 INSTAGRAM HABITS TO AVOID
Guest blog by Jennifer Everett Instagram is hands down the most visual platform for posting content. So when it comes to posting photography, you have to be a step ahead of the game at all costs, and making sure that your visuals are Oscar-worthy is a must. Unlike other platforms like Facebook and Twitter, where […]
STOP KILLING YOUR FACEBOOK PAGE ORGANIC REACH! 4 PRACTICES TO AVOID
You want to know what’s hard? Reaching people organically on a Facebook Page! Facebook, in an attempt to steer pages towards utilizing paid “boosts” and advertisement options, has consistently lowered the organic reach of all posts on Facebook Pages. Facebook has created a pay-to-play environment. This pay-to-play environment places and even larger importance on creating […]
PROMOTING PINS ON PINTEREST
WHY YOU SHOULD BE PROMOTING PINS ON PINTERESTWhen it comes to social media advertising, Facebook, Twitter, and Instagram may be the first platforms to come to mind, but what about Pinterest? Pinterest may not be in the spotlight, but it needs to be on your radar. With over 100 million active daily users who spend […]
TWITTER VIDEO
HOW TO USE TWITTER VIDEO FOR YOUR AUDIENCEWhile your brand might be putting all of its money behind Facebook or spending all of its money optimizing its YouTube channel, Twitter is still alive and growing fast. With 1.3 billion registered users and 120 million of those visiting every month, Twitter can do a lot with […]
Facebook organic reach
FACEBOOK PUTS THE SQUEEZE DOWN ON ORGANIC REACH ONCE AGAINAs people and brands continue to flock to Facebook and flood it with content, Facebook has reached a problem they never imagined they would be in… there is too much information within the News Feed for any one person to consume. In light of this, Facebook […]